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By Victor Melendez on Oct 25, 2022
There is a lot to devising and implementing a successful SEO strategy. And it doesn’t help that nothing about SEO remains static. Google is always tweaking its algorithms. Markets shift and audience preferences change. Staying on top of everything requires focus and thoughtful analysis. Given the complexity and changing nature of SEO, It’s not surprising […]
By Jacqui Meeks on Oct 16, 2022
The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]
By Joe Leineke on Oct 2, 2022
Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]
By on Sep 25, 2022
You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]
By Klaus Hansen on Sep 19, 2022
You want your company to be top of mind when people are trying to decide where to buy a product or service you offer. You want your prospects to not only think of your brand, but to feel positively towards it. And once they buy, you want them to come back again and again. For […]
By Patti Keitzman on Sep 4, 2022
You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]
By Yuka Sakai on Aug 28, 2022
Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]
By Erik Williams on Aug 21, 2022
What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]
By Johan Calitz on Jul 28, 2022
Social Media offers businesses unique opportunities to engage with their prospects and customers on a human level. Instead of just selling at your customers, you can connect with them, create a bond and strengthen that bond over time. Social media authenticity enables you to make real, lasting connections with your customers. But if you do […]
By Mark Wilkerson on Jul 18, 2022
Email remains a strong tool in your marketing arsenal. There is a lot to email marketing, but today we are doing to concentrate on email copywriting. After all, the best list in the world will do you no good if you send messages that do not resonate with your audience. Why are we concerned with […]
